If you want to know, what is SEO in content writing, stay tuned and read our little guide! SEO content writing in 2025 is playing a prominent role in helping local businesses around the world achieve the best possible results in search engine results. The only question remains: how do you get started?
Follow the steps below to get started with the essentials and launch your own content writer career in 2025:
SEO content writing is gaining ground, the demand for quality content is growing, and the market is now at a stage where there is still room for new entrants to come in.
Whatever the website, be it informative or offering products or services, SEO content writing can help you reach your target audience. If you want to understand the basics of optimizing your website, you first need to understand what is SEO content writing and how keywords should be included in your content.
The content writer knows who they're writing for and what interests their target audience. SEO is the part of the job that gives the writer a comprehensive picture of the needs of their target audience.
The SEO content writer's job is primarily:
These are the basic tasks that every SEO content writer should be able to perform, but there are additional tasks that can also be very important. Here are some of the tasks that may be requested by clients in some cases, but not necessarily for every job/project:
These are all tasks that shouldn't necessarily be related to SEO content writing, but if you decide to pursue a career in this field, you may come across tasks of this nature.
Let's not get ahead of ourselves, however, as employment is preceded by learning the basics of SEO conent writing and an overview of this entire industry. You can learn more about what SEO is and how to become a content writer by getting the guides on our site or by reading more here.
If you are a website owner and want to increase your website's organic traffic, you first need to be aware of what is SEO content writing, as this is the basis of search engine optimization.
To get started in the SEO content writing field, you'll need to get to know the basics. Let's start with the first half of this phrase and summarize what SEO means.
As stated in the Google SEO Beginner's Guide, SEO stands for Search Engine Optimization. If you're wondering the answer to what is SEO content writing, it's important to know that it's a technique that promotes a successful online presence in harmony with user experience and search engine optimization.
The essence of SEO, according to the Google SEO Starter Guide, is to develop a website through practices designed to improve its ranking in search engines such as Google, increase its visibility and attract more organic traffic. These include various techniques such as:
SEO content writing is therefore one of the search engine optimization practices that is important not only for the website owner, but also for the users, as one of the biggest links between the user and the provider is the content itself, the message.
Keyword research often goes hand in hand with SEO content writing, as keywords play a big role in the creation of the content. The main task of the writer is to match user needs with the requirements of the SEO strategy of the website/company.
So keywords help SEO professionals to understand the needs of the target audience, to find out what users want and how to engage them.
In SEO content writing, the writer should place keywords in the content taking into account the following aspects:
Keywords help the writer to get a clearer picture of what the target audience needs. But it is not enough to be aware of this, the content needs to be precisely composed to offer a solution in the clearest possible way.
Every content writer has a responsibility to review the competition to ensure good SEO content writing. There are several benefits here, the most obvious being that the only way to create useful and effective content is to know what others are doing. And it does matter who those others are, as it makes sense to look at content on sites that have ranked well in Google's rankings.
The list below shows you what to look for in the content of a competitor's website and why it is important to analyse that aspect.
Titles, subheadings
Length of sentences and paragraphs
Language, style
Questions
Word count
Recurring topics
Content structure
These are all aspects that take just a few minutes to analyse, yet can help enormously to make our content stand out from the rest in terms of SEO content writing. It is very important to add something unique and specific to the structure that is based on the competition. Give your audience something they can't find elsewhere.
And to offer something new, you need to have some understanding of what you are writing about. But how can we know everything, given that SEO content writing, especially as a freelancer, doesn't necessarily stick to one field?
You may ask yourself, how can you write extensively about topics that you don't really understand, and how can you offer something new and extra to your target audience?
Well, the solution is much simpler than you might think: don't overthink things when it comes to SEO content writing. You don't need to be an expert in plumbing, for example, if you need to fill the website of a company that provides such services with content. And you don't need to be a healthcare professional to create a website for a private doctor, for example.
You only need to acquire a few skills that are easy to learn, such as:
There are also skills and talents that are not so easy to acquire, such as:
These are talents that can only be partly acquired consciously and partly acquired innately. You are certainly here because you are aware that you have the basic skills needed to be successful in the field of SEO content writing.
After all, creative writing and composition skills cannot be learned from a couple of blog articles, good advice or guides. It takes years and gifts that not everyone has.
Once you feel you have the necessary skills and have mastered the basics, you can start practising. In the case of SEO content writing, what else could practice consist of but copywriting?
The question is how to start your first text. We recommend you start by creating an outline, but let's go through the steps in detail!
Keyword research
Competitor analysis
Creating an outline
Writing
Post-editing, follow-up, correction
Good SEO content writing is by no means all about writing, as the table above shows. It is very important that you absorb the key information and stylistic elements found on your competitors' platforms before you start writing, and that you plan your own content carefully.
However, the secret to good SEO content writing is the correct and logical placement of keywords. Indeed, in many cases, it takes a lot of creativity to incorporate a "tricky" keyword into a text in the most natural way possible.
It can be helpful to search competitor sites for the keywords you need to use and see how they have incorporated them into their content. Make a note of some useful phrases and solutions and apply them to your own content.
Here are some specific tips on keyword placement that can help you improve the quality of your content:
The last of these tips is also important to highlight, because a common mistake in SEO content writing is the disproportionate placement of keywords. We have often seen texts in which the writer has tried to include the keywords in the first half of the text, and then by the end of the second half, there is hardly any left.
It is therefore worth paying attention not to concentrate too much on the insertion of keywords, not to clutter the beginning of the text with keywords, but to manage them wisely and place them proportionally in a content.
Another thing to remember is that if you have several similar keywords in your content, don't use them by maximizing one keyword in one subheading and then another in the next, but rather alternate them more often.
This will make the overall picture much more varied and readable, not least because it will be less obvious that the primary goal was to meet SEO expectations and not the writing itself.
From our experience as writers, and from feedback from the writers we work with, we find that writers find it a rather unpleasant task to rework and return to a finished content. It is inevitable, however, that we return to the beginning of our texts to review, reread and check.
At the same time, part of the art of SEO content writing is making changes based on customer needs and feedback. That's why it's important that when you start this work, you include post-editing, formatting and keyword checking in the time spent on the task.
But before we dive into the enumeration, here's a checklist to remind you what to check before handing over your work.
Keywords
Language, style
Structure, overall picture
Content
Spelling and grammar
It is important that you never miss this step and that you take the time into account from the start when taking an assignment. Follow-up work can save you a lot of unpleasant interactions, as you can be sure that if the customer misses something, it won't be your fault.
We've also come to the important topic of self-management when it comes to SEO content writing, since if you're already taking on jobs and working with clients, you'll need to know some basics.
You have to remember that in most cases the customer's aim is to get the best quality work in the shortest possible time, and of course, at the best possible price.
You could say that the price of SEO content writing is high these days, and this is especially true in 2025, but it is important to point out that quality work has always come at a price, and if you can produce a really good job, you deserve to be rewarded for it.
Let's look at some good advice that experienced writers offer when working with clients:
There are several pieces of advice I could highlight, but one of the most important is to remember that the client may not know exactly what SEO content writing is. Be patient and perhaps carefully assess how aware the client is of SEO considerations when creating content.
Although you don't need to take a long course to learn good SEO content writing, it's a good idea to use some tools to help you learn on your own. This is where narrativeGO's guide can help you, not only by providing and explaining the theoretical basics, but also by offering practical learning and development opportunities.
The first step to determining how much SEO content writing will be worth in your offering in 2025 is market research. There's no need to get too complicated here, it's enough to take some time to check out what's on offer on the web and perhaps ask around with people you know in similar jobs, if there are any.
SEO content writing 2025 fees depend on a lot of things, so to determine your own quote, you'll need to take several things into account:
It is clear that your price offer should be tailored to your level of expertise, so if you are a beginner, you should check what beginner prices are being offered by other copywriters with a similar level of experience.
The types of texts offered may include:
Blog article
Social media posts
Product description
Simpler subpages of websites
Specialised articles
Sales texts (copywriting)
Technical documentation, e.g. manuals
Additional aspects that can raise prices for content types:
For extra services, add to the SEO copywriting 2025 prices, and discuss with the client in advance how many revisions you will undertake after the work has been submitted.
We recommend that you undertake one revision for the basic amount, and only undertake further modifications in exceptional cases at no extra cost. When it comes to rework, you need to define exactly what is acceptable, as in many cases clients tend to quibble over stylistic issues or ask for changes that are entirely based on subjective opinions and not agreed in advance.
It's okay to correct factual or spelling errors, and even to change the style and language if the language of the text does not match what the client has previously agreed. However, if the client subsequently realizes that some of the wording or language is not to their liking, that is no longer the responsibility of the writer.
This is why, as mentioned, it is important to set out the rules and the importance of creating a portfolio.
Here's why portfolio creation is important for those looking to get started in SEO content writing in 2025. The portfolio can include details of your previous work, the services you offer and your price quotes.
Showcases your area of expertise
Shows your style
You can highlight your successes
Excellent first impression
As you can see, there are many advantages to a portfolio. In addition to these, we should add that a portfolio can also benefit you because you don't have to go through the same rounds every time you talk to someone interested in your work. You just need to give your portfolio to the client, who can find out everything they need to know before you start a project.
One of the advantages of freelance SEO content writing is that you can take on exactly as much work as you want. However, there are certain aspects you need to take into account. It won't broaden your client base if you only take on a few and infrequent jobs.
And if you take on too much too often, you may find that, in time, you will no longer be able to deliver the quality you could otherwise, and you shouldn't even dream of professional development.
It's important to find the balance between too little and too much, because even though good SEO content writing is still one of the most sought-after services in 2025, you need to provide high quality to succeed.
Let's take a look at the most important aspects you should take into account to make your own job easier and to keep your customers happy!
Scheduling
Priorities
Capacity assessment
Keep a record
In addition to all this, it's important that you set aside time each week to learn and improve your skills. It's easy to get bogged down in work if you get to the stage of SEO content writing where you're constantly getting requests. However, improvement is important and essential even for the more experienced.
Time management is of great importance for those who work only as a second job and for those who work exclusively in the field of SEO content writing. In both cases, it is important because it will help you to deliver the work by the deadline, and from there you will know approximately how much work you can take on.
Assessing your capacity goes hand in hand with scheduling. Of course, as a beginner, each job will take more time and this will decrease over time, so it's important to take that into account. It's therefore necessary to regularly review your previously limited abilities, as your capacity will increase as you develop.
Of course, you shouldn't overstretch your capacity either, remembering that you need to make time for study and rest each week. There can be a tendency to get so carried away with the initial enthusiasm and momentum that there is hardly any time to sleep, but this comes with a price, so it is better to keep a level head.
For effective SEO, it is essential to have the right content writing tools for SEO to help optimize your texts and improve your search engine rankings. Such content writing tools for SEO allow keyword research, designing content structure and improving readability.
Popular tools include SEMrush, which offers comprehensive keyword and competitor analysis, and Yoast SEO, which is ideal for WordPress users for content optimization. Google Keyword Planner is also a great choice for finding targeted keywords with content writing tools for SEO.
These content writing tools not only save SEO time, but also ensure that your content actually reaches your target audience.
The benefit of SEO content writing examples is that they help give content writers concrete guidance on how to apply SEO techniques in practice. A well-written SEO content writing example will show you how to place keywords, how to edit the text so that it is reader-friendly and search engine optimized.
It also provides inspiration on how to build your posts to perform at their best in Google search. Examples like these will allow both novice and experienced content writers to quickly master the basics of SEO and successfully apply the strategies to their own work.
You've already learned a lot about the ins and outs of SEO-based content writing, and there's a lot more to come if you continue to engage with the same curiosity. There have been many reminders and highlights, and now it's time for a recap! But first, do not forget that the answer to the question what is SEO content writing will help to ensure that your content is not only readable, but also optimized for the right search intent and keywords.
Here are some ideas to help you learn SEO-based content writing:
SEO content writing is an ever-evolving field, so it's always important to know what is SEO content writing to keep up with the latest trends and algorithm updates. These thoughts hopefully give a good summary of the aspects you should keep in mind if you are interested in SEO-based content writing.
SEO Content Writing FAQ
Why is competitor analysis important in SEO content writing?
Competitor analysis is essential for SEO content writing for several reasons. Essentially, the only way to create useful and creative content is to know what your target audience needs and to gather inspiration from successful top performers on the market.
What is SEO in content writing?
SEO in content writing (Search Engine Optimization) refers to the practice of creating and structuring content so that it ranks higher in search engine results, making it more discoverable by users.
How do you write SEO content?
To write SEO content, research relevant keywords and align your writing with user search intent. Structure your content clearly, provide valuable information, and optimize elements like headings, meta descriptions
What is SEO content writing meaning?
SEO content writing means creating content that is optimized to rank higher in search engine results by using relevant keywords and meeting user search intent.
