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Have you ever thought about creating your own website? Or maybe you’re looking to start a career as a content writer? Perhaps you want to improve your existing website’s visibility on Google search results? Whatever your goal is, SEO basics will be key in every case.
Before we dive into the juicy details, it's important to understand the fundamentals of SEO. Below, we’ll provide a detailed summary of everything you need to know about it.
Search Engine Optimization (SEO) aims to increase a website’s organic traffic and improve its visibility on Google search results. The SEO process consists of several factors that, when combined and executed properly, can deliver much better long-term results than paid ads.
Organic traffic means users who are genuinely interested in your products and services will visit your website. They discover your site through Google or other search engine results and click on your link.
Thanks to organic traffic, a website's traffic becomes more stable in the long run. Nowadays, users tend to prefer organic results over paid ads. We can increase organic traffic by ensuring that our website provides useful and valuable information according to Google. This can be achieved through proper SEO analysis and developing effective SEO strategies. Let's move on.
Google and other search engine algorithms are highly complex systems that determine the most relevant and useful results for user queries. This is where terms like crawling, indexing, and ranking come into play. Let’s take a look at what these terms mean.
Google is constantly working on algorithm updates, which SEO professionals must adapt to.
The acceleration of changes in the online space (such as the spread of AI-generated content) significantly affects website rankings. The production of information has rapidly increased, and content is being uploaded to the web much faster than before the advent and use of AI chatbots/AI.
Although we don’t yet know in what direction this will evolve or what changes we will face, it’s important to stay open and prepare for the transformation of the entire industry. SEO professionals’ work is further complicated by zero-click searches, where users can obtain the information they are looking for without clicking. Therefore, it’s essential to closely monitor these updates and changes.
Now that we've covered the basics, let's explore the different types of search engine optimization that both beginners and advanced users can apply to achieve better results.
On-Page SEO techniques include all optimization processes that are performed directly on the website. This can involve keyword research, proper SEO content writing and using SEO-optimized content, optimizing meta data, creating an appropriate URL structure, internal linking, and optimizing images. Properly executed On-Page SEO techniques are an essential part of ranking criteria.
Guest blogging, social media presence, and acquiring backlinks are part of Off-Page SEO techniques. These are processes carried out outside the website, which help increase the site's credibility.
A website's technical performance can be optimized with elements such as using structured data, creating a proper XML sitemap, optimizing for voice searches, mobile optimization, improving site speed for faster loading times, and ensuring proper HTTPS security. It's also crucial to avoid duplicate content, which is why using "Canonical URLs" is recommended. If you'd like to check your website’s speed, you can view a free analysis through PageSpeed Insights.
When should you focus on local SEO? If you are present locally, such as in the hospitality industry (restaurants, accommodations), it's important to prioritize local search optimization. You can do this by optimizing your Google My Business profile, using local keywords, acquiring local backlinks, and gathering customer feedback. It’s recommended to have as many positive reviews as possible from your customers or users about your product or service.
You’ve probably heard of the term multilingual website. This term is used when a website is present in multiple countries and is available in different languages. The SEO process in this case might seem complex, but it’s actually just a more intricate process. In such cases, the following techniques should be applied: SEO-optimized content writing, using hreflang, local keyword research, developing an SEO strategy, and utilizing subdomains or subdirectories.
Although paid ads are common for e-commerce stores, it's important not to overlook SEO. Google search optimization for e-commerce stores can include elements such as creating SEO-optimized product and category pages, using proper structured data, and ensuring mobile optimization.
If you're new to this field, the good news is that there are plenty of easy-to-download tutorials and guides available online to help you get started. If you feel you still need assistance, check out our services, and we’ll help you reach the top of the rankings.
